I AM LEGEND POSTER ANALYSIS
The poster for the action-adventure film I Am Legend shows the protagonist of the film, played by Will Smith, walking alone on Planet Earth.
The use of having Will Smith as the protagonist of the film is a unique selling point of the film, as he is popular and well known to audience members.
The slogan of the film is "The last man on Earth is not alone." This makes the audience wonder what it means when it says he's "not alone."
A low angle shot is used to show the protagonist walking along the street. This is effective as it makes him look like he has a high status.
The lighting that is used in the backdrop of the poster is bright, while the protagonist is walking away from it. This shows that he is walking away from the light.
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