Brand Identity

How is Brand Identity used?

One way in which we have created a brand identity is through our film's title. We chose to create the title by using a specific font. This would make it recognisable to our audience, creating a brand name. It also helps promote our production to a wider audience.

Another way in which we can gain a brand identity for our production is through slogans. Our slogan that is printed on our film poster is "BEHIND THE MASK REVEALS A STORY." The slogan entices audiences to want to watch our film, as they would like to see who is behind "the mask." We also included the slogan within our film trailer, to reach out to a further audience of our film.